Design concepts increasingly come “from the path up,” says Helene Fortunoff, rather than just from elite society. From a home-based design and manufacturing workspace, independent designers can produce and market fine and costume jewellery that could reach a world market. Beautiful jewellery design might require some knowledge of working together with metals, for example, silver, gold, and precious or semi-precious stones. Costume jewellery design media, however, are limited only because of the designer’s imagination. Following are a handful of steps for launching a jewellery line.
Educate yourself the jewellery production process. Take a jewelry-making class in a local art school or extension class to acquire some basic know-how. Read books and sign up for relevant jewelry-related magazines to determine industry specific information.
Set up an exclusive area in your house or have a workshop/showroom to produce and display your jewellery line. Create a showroom area by having an efficient and artistic display. Store jewellery inventory within a safe, clean, and organised fashion.
Obtain the standard business start-up needs, including business licenses and insurance; house technology; and software and tools for managing bookkeeping, record retention, taxes, inventory database.
Purchase making jewellery tools and equipment and locate reliable vendor helpful information for jewellery material. Unless the jewellery line will target one-of-a-kind custom jewellery, use material which could be quickly replenished to fill orders. A reliable source for beads and also other jewellery stock is Fire Mountain Gems. Additionally, Rio Grande has supplied artisan and metalsmith jewellers with products since 1944.
Generate buzz. Spend time finding getting the jewellery worn by those that can establish the buzz. This may include entertainment or sports celebrities. Wear the jewellery merchandise wherever possible and donate pieces to fashionable friends willing to serve as soft marketers to come up with interest.
Hire your free account executive to produce hard sale leads with shops, shops, and jewellery stores. This person is usually retained initially as a possible independent contractor on commission. Someone experienced with sales or marketing sufficient reason for contacts in retail could be the best fit. The Fashion Industry Search Engine is often a reliable resource for fashion business information.
Get your items directly into the hands of buyers. Participate in arts and crafts demonstrates that are appropriate for that jewellery line. Set up jewellery trunk shows at jewellery or fashion boutiques. These are great opportunities to create media interest and justify sending a well-produced press release and photograph image of a sample from your jewellery collection.